Apollo Mobile changes its name to Lumi Mobile.

M2 PRESSWIRE-February 23, 2011-: Apollo Mobile changes its name to Lumi Mobile(C)1994-2011 M2 COMMUNICATIONS

RDATE:23022011

Apollo Mobile, the leader in real-time audience engagement technology announces that it has changed its name to Lumi Mobile www.lumimobile.com

Lumi is the Finnish word for snow - recognizing the origins in Finland of the company's REACTOR mobile technology platform. In Latin-based languages the new name also suggests light, illumination and a new ability to see: particularly fitting for a business helping to bring content and shared experiences to audiences interacting through mobile devices.

Co-founder Rolfe Swinton commented:

"As we take our company into new markets of participation TV, live events, retail and healthcare, we wanted a fresh identity that reflected the Scandinavian part of our heritage, while giving us a name that transcends all languages and cultures. We believe it also suggests bright ideas and the multi-sector potential of our offering - dynamic engagement."

Lumi Mobile was established by Rolfe Swinton, Mark Beilby and Gavin Poolman as Apollo Mobile in 2008. It is the only provider of interactive services that enables media, research companies, and brands to engage audiences across all mobile device types and platforms. Lumi's real-time participation management platform links mobile users instantly with each other and with its clients. The company specializes in services such as simultaneous delivery to millions of users, in any number of countries, on any mobile device.

Based in London and New York, Lumi also has offices in Vaasa, Finland and Tallinn, Estonia.

Why are companies choosing Lumi?

Broadcasters & producers - like Italy's Mediaset, or Scandinavia's YLE and SVT - want to increase audience engagement, gain greater insight and enhance advertising and ancillary revenues.

Market researchers - like WPP and IPSOS - want to use Apollo's unique mobile tools to gain a better understanding of the real needs and responses of consumers.

The four pillars of Lumi's REACTOR platform in linking organizations with their audiences are:

1. Mass, real-time engagement

* System can handle millions of simultaneous users at any moment

* Engagement tools include: competitions, games, polls, debates, social networking and more

* Instant synchronization of mobile actions, data processed and presented - all within fractions of a second across platforms and geographies

2. Dynamic mobile content management

* Completely dynamic, not static, applications - users don't need to update anything - the Lumi platform does it all, at the exact moment required

* Push / pull content and rich functionality within the application in real-time, over-the-air

3. A consistent experience regardless of device type

* From simple feature phones to the latest smartphones, from tablets to internet connected TVs - Lumi provides a consistent, powerful experience to an entire user community

* Wherever audiences are spending their 2nd or 3rd screen time - Lumi draws them back into our client's world

4. Rich analytics

* Detailed user data & metrics, location-based data and passive tracking of mobile phone usage allow Lumi to provide unrivalled user insights.

For further information, please contact:

PR at Lumi Mobile

(dd) +44 (0) 207 861 3879

(m) +44 (0) 7740038929

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